Impact Wrap Partners with Asia’s Evolution Wellness
Brings Connected Heavy Bag Fitness Platform to FIRE Fitness Brand
Philadelphia, PA – May 17, 2022 – Impact Wrap, the leader in connected heavy bag fitness is excited to announce a partnership with Evolution Wellness through their boutique fitness brand, FIRE Fit.
Evolution Wellness is Asia’s leading health and wellness group with a diverse portfolio of complementary brands spanning a spectrum of fitness offerings from ‘high value low price’ gyms to leading brands Celebrity Fitness and Fitness First, as well as a premium boutique gym brand FIRE Fit, which is now scaling globally.
“FIRE Fit’s passion and focus on the member experience is a masterclass,” states Dan Fradin, Founder & CEO of Impact Wrap. “To be chosen as their trusted technology partner is truly an honor.”
All FIRE Fit locations offering the proprietary STRIKE program will leverage the Impact Wrap connected heavy bag fitness platform to increase member motivation and retention by providing members the ability to quantify their workouts and track their performance over time.
“FIRE Fit’s STRIKE program is positioned as ‘fight club meets night club,’ so as you can imagine, it’s all about high energy and high intensity movements for a really good cardio workout featuring various boxing movements, to great music. We’ve always prided ourselves on delivering innovative fitness class experiences, and incorporating Impact Wrap’s technology is certainly in line with that. We’re sure that our FIRE fans, who are already incredibly competitive, will enjoy the gamification aspect of Impact Wrap, as well as being able to take their workouts to a whole new level through the available metrics like force and number of strikes,” said Chris Lee, Licensing Director for Evolution Wellness.
Franchise owners and trainers enhance motivation, retention and member lifetime value (LTV) with striking performance metrics and populate member apps with workouts to offer a hybrid, omni-channel solution to mitigate attrition. Members are more engaged by competing against themselves with quantifiable workout data and the other members via real time leaderboard stats.
Evolution Wellness becomes the first Asia-based fitness and wellness group to partner with Impact Wrap and leverage their workout management solution, solidifying their role as the world’s leading provider of heavy bag connected fitness.
The partnership agreement will see Impact Wrap products initially in four FIRE Fit studios offering the STRIKE program; two in Malaysia, and one in Australia and the United Arab Emirates, the latter two being licensed FIRE Fit locations. The partnership will expand to include 20 studios by the end of this year. Apart from its STRIKE program, FIRE Fit also offers a number of other Signature programs across different modalities including strength, HIIT, and cycling.