Senior Leadership

Mark Buchanan

Chief Executive Officer

Mark Buchanan is Chief Executive Officer of Evolution Wellness Group and is responsible for leading the Group’s strategy, operations and growth across its portfolio of brands, including Fitness First, Celebrity Fitness, GoFit, CHi Fitness and FireFit.

With more than 30 years of experience in the health and wellness industry, Mark has built an international career spanning Europe, Southeast Asia and the Middle East. He has held senior leadership positions in the UK, Southeast Asia and the MENA regions, leading multi-brand portfolios, property-intensive operations and customer-centric service businesses under public, private and private equity-backed ownership structures.

Mark spent over 17 years with Evolution Wellness and Fitness First Thailand, serving as Managing Director of Fitness First Thailand and later as Senior Managing Director of Evolution Wellness, where he played a key role in the Group’s growth across Southeast Asia. Prior to returning to Evolution Wellness as Chief Executive Officer, he served as Chief Executive Officer of Fitness First Middle East as part of Landmark Group, leading one of the region’s largest health and fitness businesses.

With a career defined by building high-performance organisations, Mark is recognised for leading businesses through periods of growth and transformation, combining operational discipline with a strong focus on performance, accountability and long-term value creation.

As Chief Executive Officer of Evolution Wellness, he is focused on unlocking the Group’s next phase of growth and further strengthening its position as Southeast Asia’s leading fitness and wellness platform and largest privately held fitness group.