Our Brands

Our portfolio currently includes five fitness and one wellness brand, each bearing its own identity and appeal.


Established in Jakarta in 2004, Celebrity Fitness is the #1 operator in Indonesia and Malaysia by number of clubs. A widely-recognised and respected lifestyle brand operating in the mid-premium pricing space, it’s rooted in its philosophy that fitness should be fun! Targeted at the young and young-at-heart, Celebrity Fitness offers members a unique and fun fitness experience.


Since opening the first CHi Fitness club in Malaysia in 2008, it’s been focused on making a healthier, happier Malaysia by offering personal training, group training and high quality fitness facilities at accessible pricing.


Since opening the first CHi Fitness club in Malaysia in 2008, it’s been focused on making a healthier, happier Malaysia by offering personal training, group training and high quality fitness facilities at accessible pricing.


FIRE Fitness was founded in September 2015 by Dave Nuku, with the aim to help people ignite and fuel their inner motivation to lead a rich, full life inspired by fitness. Today, FIRE Fitness enjoys a leadership position in the premium boutique segment, delivering some of the most popular fitness class experiences in the market today including the proprietary RIDE, STRIKE, STRIDE, and FORCE, at their two clubs in Malaysia, known as Firestations.


Fitness First is one of the largest fitness brands in the world, and the largest in Southeast Asia. A trusted, enduring brand with unparalleled brand equity, it caters to a discerning population that demands a technical and scientific approach to keeping fit. Besides a focus on personal training spearheaded by certified fitness coaches, it also offers an innovative series of proprietary group fitness classes including HIIT and boxing, designed for performance. Fitness First operates in the premium segment, with a differentiated full service offering including world-class facilities and services in Grade A locations.


Fitness First is one of the largest fitness brands in the world, and the largest in Southeast Asia. A trusted, enduring brand with unparalleled brand equity, it caters to a discerning population that demands a technical and scientific approach to keeping fit. Besides a focus on personal training spearheaded by certified fitness coaches, it also offers an innovative series of proprietary group fitness classes including HIIT and boxing, designed for performance. Fitness First operates in the premium segment, with a differentiated full service offering including world-class facilities and services in Grade A locations.


Since opening its doors in 2010, Fivelements has established itself as an innovative leader in residential wellness retreats, epicurean plant-based cuisine, transformative sacred arts programmes, and wellness hospitality. To date, it has won over 40 international awards spanning across hotel / resort, wellness, spa, culinary, and sustainable design industries, and welcomes guests from all over the world.

Evolution Wellness sees great potential in the growth of the Fivelements brand, through developing new formats and modalities, such as Fivelements Habitat and Fivelements Residences, that leverage its heritage and expertise. The first Fivelements Habitat will open in Times Square, Hong Kong, in July 2019.


Evolution Wellness created GoFit with the intention of making fitness accessible to more people than ever before. Guided by its brand values of Smart, Invigorating, and Bold, GoFit aims to provide members with a convenient approach to fitness using technology as an enabler, in line with its brand positioning ‘to energise life through easy and affordable fitness.’ It offers members a smart new way to train through a no-frills, fuss-free gym experience.

Malaysia is home to the pioneer GoFit club, opening in November 2019.


Evolution Wellness created GoFit with the intention of making fitness accessible to more people than ever before. Guided by its brand values of Smart, Invigorating, and Bold, GoFit aims to provide members with a convenient approach to fitness using technology as an enabler, in line with its brand positioning ‘to energise life through easy and affordable fitness.’ It offers members a smart new way to train through a no-frills, fuss-free gym experience.

Malaysia is home to the pioneer GoFit club, opening in November 2019.

Evolution Wellness owns the global rights for Celebrity Fitness, CHi Fitness, Fire Fitness, Fivelements, and GoFit, and Asia-wide rights for Fitness First, which gives us extensive optionality to pursue growth opportunities across the various commercial price points in both new and existing markets.

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